Brian Loh

Growth Software Engineer at Meta

📍 New York City, NY

About Me

I'm a Growth Software Engineer at Meta with 6+ years of experience building scalable web and mobile applications. I specialize in full-stack development, AWS infrastructure, and optimizing user experiences for millions of daily active users.

I spearhead the development of the Android mobile login experience for the Instagram for TV app, execute large-scale A/B tests on core growth features to drive user acquisition and retention, and analyze complex telemetry data to identify growth opportunities. With a CS degree from the University of Illinois at Urbana-Champaign, I'm passionate about solving complex full-stack problems and building products that matter.

Experience

Meta

Feb 2024 – Present

Growth Software Engineer

New York City, NY

  • Spearheaded the development and optimization of the Android mobile login experience for the Instagram for TV app, streamlining cross-device authentication and reducing user drop-off
  • Execute large-scale A/B tests on core growth features to drive user acquisition and retention, impacting millions of daily active users across the Meta ecosystem
  • Optimize full-stack performance and UI/UX flows using React and Hack (PHP) to ensure a frictionless onboarding funnel for emerging platforms
  • Analyze complex telemetry data to identify growth opportunities, collaborating with Product and Design teams to refine the cross-platform mobile-to-TV integration

Capital One

Jan 2022 – Oct 2023

Senior Associate Software Engineer

Chicago, IL

  • Managed AWS services including SQS/SNS, Lambda, DynamoDB, IAM, EC2, and S3 to support customer accounts in Credit Card organizations
  • Implemented automated procedures on AWS, resulting in a 40% reduction in release time for new Docker images
  • Spearheaded the decommissioning of over 20 AWS legacy services, reducing infrastructure costs by 15% and improving system efficiency
  • Designed and created an AWS dashboard using React, enabling instant failover of services from East to West regions

Epic Systems

Jul 2019 – Jul 2020

Software Engineer

Verona, WI

  • Devised a streamlined system leveraging SQL and C# to scan and eliminate duplicate entries within Epic's Reporting Database
  • Resolved intricate client support tickets related to Epic's data warehouse, Caboodle, employing .NET, SQL, and C#

Education

University of Illinois at Urbana-Champaign

May 2019

Bachelor of Science in Computer Science

Urbana-Champaign, IL

  • Specialized in Software Engineering and Distributed Systems
  • Completed rigorous coursework in Data Structures, Algorithms, Systems Programming, and Database Systems

Skills

Frontend

  • React
  • JavaScript/TypeScript
  • HTML5 & CSS3
  • Android Studio

Growth Engineering

  • A/B Testing & Analytics
  • User Acquisition & Retention
  • Telemetry & Data Analysis
  • Performance Optimization

Full Stack

  • Python
  • Java
  • C++
  • C#
  • Hack (PHP)
  • SQL

AWS & DevOps

  • Lambda, DynamoDB, SQS/SNS
  • EC2, S3, IAM
  • Docker
  • Jenkins
  • AWS Certified Developer (2022)

Let's Connect

📱 Call Me