Growth · Product Marketing · Content

Hello, I'm Brian.

Here's a little bit about my experience as a growth engineer turned marketer.

I connect customer insight, experimentation, and clear storytelling to help products grow. Based in New York City.

Connect on LinkedIn

Open to product marketing opportunities

Brian Loh in a suit outdoors in a landscaped garden
Brian LohNew York City, NY
6Mmonthly active users regained account access
$3.5Mannual SMS cost reduction
+3%app-install efficiency across 606K MAU
20×follower growth for a local business

Selected experience

Engineering growth.
Making it resonate.

Meta

Growth Software Engineer

  • Led account-recovery growth initiatives, using user insights and experimentation to help 6M MAU regain access while reducing SMS costs by $3.5M per year.
  • Led the Android Instagram on TV login launch with Design and iOS/Android teams, shaping the QR login flow and secondary-profile creation for shared devices.
  • Owned the WebLite new-user experience, adapting successful experiments to improve app-install efficiency by 3% across a 606K MAU population.
Freelance

Social Media Manager · Sweeties Candy Shop NYC

  • Developed social strategy and audience-growth content, driving 20× follower growth and doubling weekly revenue.
Capital One

Senior Associate Software Engineer

  • Partnered across infrastructure teams to modernize AWS pipelines, cutting Docker release times by 40% and infrastructure costs by 15%.
Two Dollar Society

E-Commerce Store Owner

  • Built a physical-product business and grew TikTok and Instagram from zero to 5K+ followers through short-form video averaging 60K views and 8% engagement.
  • Turned audience participation and content into direct e-commerce sales.
Comic Book Hideout

Web Developer

  • Worked with the store owner on a WordPress and Shopify strategy that improved online access to products, store information, and subscriptions.
  • Expanded reach through SEO, social integration, and e-commerce during COVID.

How I work

Insight to impact.

Product Marketing

Audience insights · Product strategy · Growth experimentation · User research · Positioning & messaging · Go-to-market planning · Product launches · Roadmapping

Content & Creative

Short-form video · Social strategy · Storytelling · Visual communication · Photography · E-commerce · SEO

Technical

SQL · Python · JavaScript/TypeScript · React · Hack/PHP · AWS · C# · Docker · Jenkins · AI implementation

Education

University of Illinois Urbana-Champaign

B.S. Computer Science · May 2019